Consumers are always looking for the next best thing…this includes ingredients in beauty products that are rare or make you stand out from the others. And where there is consumer demand, there is demand in the media as well. (Beauty publicists rejoice!)

So what will we see more of in 2011? Whole plant extracts, bamboo, and sea whip to name a few. What trends are you seeing in terms of cosmetic, hair and skin care ingredients?

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